Category Management or Category Captainship in the Consumer Value Chain?

Economics of Contemporary Russia
Ekonomicheskaya nauka sovremennoy Rossii

ISSN 1609-1442 (Print)
ISSN 2618-8996 (Online)

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Economics of Contemporary Russia

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Ilyenkova K.M. Category Management or Category Captainship in the Consumer Value Chain? Economics of Contemporary Russia. 2022;(2):86-106. (In Russ.) https://doi.org/10.33293/1609-1442-2022-2(97)-86-106

ISSN 1609-1442 (Print)
ISSN 2618-8996 (Online)

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