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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">ecr-journal</journal-id><journal-title-group><journal-title xml:lang="ru">Экономическая наука современной России</journal-title><trans-title-group xml:lang="en"><trans-title>Economics of Contemporary Russia</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1609-1442</issn><issn pub-type="epub">2618-8996</issn><publisher><publisher-name>Regional Public Organization for Assistance to the Development of Institutions of the Department of Economics of the Russian Academy of Sciences</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.33293/1609-1442-2020-2(89)-160-168</article-id><article-id custom-type="elpub" pub-id-type="custom">ecr-journal-523</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>КНИЖНАЯ ПОЛКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>BOOKSHELF</subject></subj-group></article-categories><title-group><article-title>Концепция ноономики как методологическая платформа прогностических социально-экономических исследований (рецензия на монографию Бодрунова С. Д. «Ноономика»)</article-title><trans-title-group xml:lang="en"><trans-title>The Concept of Noonomy as a Methodological Platform for Predictive Socio-Economic Research (Review of the monograph Bodrunov S. D. “Noonomy” )</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Колганов</surname><given-names>Андрей Иванович</given-names></name><name name-style="western" xml:lang="en"><surname>Kolganov</surname><given-names>Andrey I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>д.э.н., профессор, заведующий лабораторией экономического факультета МГУ им. М. В. Ломоносова; главный научный сотрудник Института экономики РАН</p></bio><email xlink:type="simple">onaglo@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Московский государственный университет имени М.В. Ломоносова, Москва;&#13;
Институт экономики РАН, Москва</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Economic faculty of Lomonosov at Moscow State University; &#13;
Institute of Economics, Russian Academy of Science, Moscow</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>06</day><month>04</month><year>2020</year></pub-date><volume>0</volume><issue>2</issue><fpage>160</fpage><lpage>168</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Колганов А.И., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Колганов А.И.</copyright-holder><copyright-holder xml:lang="en">Kolganov A.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.ecr-journal.ru/jour/article/view/523">https://www.ecr-journal.ru/jour/article/view/523</self-uri><abstract><p>Значение концепции ноономики, развитой в работах профессора С. Д. Бодрунова, в том числе в его монографии «Ноономика», шире, чем просто гипотеза, рисующая картину перспективных сдвигов в социально-экономическом устройстве общества. Поскольку эта концепция опирается на исследование целого ряда реальных тенденций в развитии материального производства и человеческого познания – как технологических, так и социально-экономических, постольку она создает теоретические и методологические предпосылки для изучения процесса дальнейшей эволюции человеческой цивилизации. Выделяя закономерности этой эволюции – рост знаниеинтенсивности производства, увеличение знаниемкости продукта производства, тенденцию к преобладанию удельного веса знаний над материальными затратами в структуре издержек производства, вытеснение человека из процесса непосредственного производства – концепция ноономики позволяет увидеть ряд промежуточных ступеней, ведущих в конечном счете к формированию неэкономического общества и неэкономического способа хозяйственной деятельности. Одной из таких ступеней выступает формирование нового индустриального общества второго поколения (НИО.2). Те глубокие технологические сдвиги, которые ведут к формированию НИО.2, несут с собой не только новые возможности развития человека и удовлетворения его потребностей, но и растущие риски техногенного давления на природу и нерасчетливого вмешательства в природу самого человека. Экономическая рациональность оборачивается раздуванием симулятивных потребностей в погоне за расширением сбыта и прибылью, ведя к нарастающему поглощению ресурсов. Происходит движение к цивилизационному кризису, к точке бифуркации, за которой должно быть достигнуто разрешение указанных проблем за счет смены критериальной базы хозяйственной деятельности благодаря уходу от экономической рациональности и соответствующему изменению общественного устройства. Выделение в работах С. Д. Бодрунова этих отдаленных стратегических перспектив развития позволяет соответствующим образом взглянуть и на ближайшие прагматические цели. В частности, решение проблемы реиндустриализации России выступает под этим углом зрения не только как тактическая необходимость, но и как необходимая предпосылка выхода на стратегическую магистраль развития.</p></abstract><trans-abstract xml:lang="en"><p>The significance of the concept of noonomy developed in the works of Professor S. D. Bodrunov, including his monograph “Noonomy”, is wider than just a hypothesis that paints a picture of promising shifts in the socio-economic structure of society. Since this concept is based on the study of a number of real trends in the development of material production and human knowledge – both technological and socio-economic, to the extent it creates theoretical and methodological prerequisites for the study of the further evolution of human civilization.Highlighting the patterns of this evolution is the growth of knowledge intensity of production, increase of knowledge capacity of product, the trend to the predominance of the weight of knowledge on material costs in the cost structure of production, the displacement of people from the immediate process of production – the concept of noonomy allows you to see a number of intermediate steps leading, ultimately, to the formation of a non-economic society and non-economic way of productive activity. One of these steps is the formation of a new industrial society of the second generation (NIO.2).Those deep technological shifts that lead to the formation of NIO.2, carry with them not only new opportunities for human development and meeting its needs, but also the growing risks of technogenic pressure on nature, and reckless interference in the nature of man himself. Economic rationality turns into inflating simulative needs in the pursuit of sales expansion and profit, leading to an increasing absorption of resources. There is a movement to the civilizational crisis, to the point of bifurcation, beyond which the resolution of these problems should be achieved by changing the criteria base of economic activity by moving away from economic rationality, and a corresponding change in the social structure.The identification of these distant strategic development prospects in S. D. Bodrunov's works allows us to take an appropriate look at the immediate pragmatic goals. In particular, the solution of the problem of reindustrialization of Russia appears, from this point of view, not only as a tactical necessity, but also as a necessary prerequisite for entering the strategic highway of development.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>ноономика</kwd><kwd>технологический уклад</kwd><kwd>NBIC-конвергенция</kwd><kwd>гибридные технологии</kwd><kwd>зананиеинтенсивное производство</kwd><kwd>реиндустриализация</kwd></kwd-group><kwd-group xml:lang="en"><kwd>noonomy</kwd><kwd>technological structure</kwd><kwd>NBIC-convergence</kwd><kwd>hybrid technologies</kwd><kwd>knowledge intensive production</kwd><kwd>reindustrialization</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бодрунов С. Д. (2014). 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